Main Article Content
With the emerging of new media, text oriented media targeting mobile devices has become a new way of information transmission. In recent years, the content based on regional culture has become one of the creation trends of Tioman (the comic media content of the Wechat public accounts). It stimulates users' cultural confidence and identity through the description and depiction of local natural attractions and landmarks, cuisine, fashion, housing and transportation, and traditional customs, so as to realize the popularization, dissemination and promotion of regional culture. Based on geographical culture content creation, taking the Wechat public account “City Roaming Plan” as an example, this article discusses the topic selection, the genre and visual design. The article also explores how regional culture information integrates and transforms with the new media transformation trend, and to build a creative thinking framework and model, so as to guide a more scientific visual content production, to promote mutual understanding between regional tradition and modern culture, increase the value and enhance transmission effectiveness of local culture.