Research on Traditional Music Culture in Western Guangdong under the Perspective of New Media

Abstract

This paper studies the influence of new media on traditional music and cultural industries in western Guangdong Province through the theory and methods of communication science. This section presupposes the analysis of the nature and characteristics of the traditional music industry in the western part of Guangdong. It discusses the aesthetic features of traditional music in western Guangdong, its relationship with technology, and its value. On this basis, the theory and long tail theory were used to analyze the marketing communication in the music industry. From a theoretical point of view, the impact of the new media on the contemporary music industry in the western part of western Guangdong was demonstrated, and the impact of Internet communication on the popular music industry was highlighted. The key is that the core of marketing communication gradually shifts to consumers to study the impact of online communication on the personal communication of music, the impact on music communication carriers, and the influence of intellectual property in traditional music transmission in western Guangdong.